Menpar bertemu dengan Foods Director Unilever Ibu Hernie Raharja, menjajaki potensi kerjasama Co Branding, khususnya brand-brand di bawah Unilever, seperti Bango, Sariwangi, Royco, Buavita, dll. Unilever merupakan perusahaan Fast Moving Consumer Goods (FMCG) yang memiliki brand dan resources yang kuat dan tak terkalahkan. Total brand Unilever di Indonesia sejumlah 40 brand, dan 400an brand di seluruh dunia..

Paling dekat, kerjasama untuk pelaksanaan Festival Jajanan Bango yang sudah 12 kali diselenggarakan.

Menpar mendorong Bango untuk memanfaatkan Calendar of Events Kemenpar yang sudah ada, khususnya event Kuliner.

Menpar juga mengajak Unilever menjadi partner eksklusif untuk event-event Kuliner, karena Unilever memiliki brand-brand makanan yang sangat dekat dengan kehidupan sehari-hari orang Indonesia dan top of mind!

Selain itu Menpar mengajak Unilever bergabung dalam Destinasi Digital yang selalu trending topic, bekerjasama dengan GenPI..



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